Marketing Tips

Social Media is changing rapidly and as a website owner, it is essential that you keep up with the latest trends if you wish to succeed online in 2019. In the digital marketing landscape, there is always room for improvement; what you have been doing the previous year may be completely different this year. According to statista.com, there were 2.62 billion social network users in 2018. The number is expected to increase up to 3 billion in 2021.

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Facebook Live Marketing

In the growing age of technology, social media has become a powerful force in determining the visibility and growth of one’s business.  Less than a decade ago, an effective and professional website was all that was necessary to generate user traffic. However, nowadays clients want to interact more personally and more directly with businesses, making once personal social media outlets a professional resource. With the introduction of new social media tools such as Facebook Live, clients feel that their personalized experience with businesses is elevated beyond liking, sharing and commenting.  Live streaming makes people feel as if they are right there with you.  We spoke with Parking Lot Striping Kansas City about how they are using Facebook Live for some of their marketing efforts.  How can you utilize Facebook Live for effective social media marketing to generate more traffic to your business? Keep reading to find out.

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Did You Say Referrals?

Marketing has really evolved since the days of needing to have a physical contact to get more customers. Now, it is the digital age where virtually all communication is done online. Thanks to the internet, digital devices, and platforms, more customers can now be reached easily without physical communication. We have heard of web marketing and Search Engine Optimization methods, but one of the best and easiest ways to market your business online is to know how to reach customers by asking for referrals.   Asking for referrals will work with basically any type of business, and works great in a service business.  We reached out to William from Parking Lot Striping Atlanta, to get his take on how to increase your service business by asking for referrals.

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Increase Your Customer Base

Home improvement products and services are currently in high demand. More and more people are seeking to better their living spaces or even to simply just furnish a new property. From interior decor to landscape shaping, home and property owners are on the quest for cozy rooms and spaces.

The issue is that most home improvement contractors do not know how to market to their target audience.  Let’s say you are in the synthetic turf business and you want to market to people in Dallas, TX.  How do you go about getting people to find you when they search for synthetic turf Dallas?

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Be Creative With Your Marketing Efforts

Whether you run a business with a physical storefront, online store, or a combination of both, you are probably always on the hunt for more customers. Customers are the lifeblood of any business, and even a modest increase in customers can have a significant impact on your bottom line and act a catalyst to take your business to the next level.

No matter the type of business you have everyone must find ways to bring in new customers.  Even if you are a Dallas Home Inspector finding new customers is important to keep your business thriving.

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Creative Marketing Ideas

Marketing is a critical aspect for the survival of a small business. If you want to be successful in marketing, creativity is key. A good marketing campaign strategy should neither be expensive or exaggerated, it should hit the intended audience and have that special “X-factor” that will help win their attention.
If you want your small business to thrive, follow these ideas.

Creative marketing ideas for small business success

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More Traffic

You have invested time and money to create a superb website. You must now make sure that the right people find it. Whether your transactions take place online or offline, here are four proven strategies to attract customers to your site and increase your sales.
Search Engine Optimization (SEO)
If your website is complete, its SEO is so, is not it? Not quite. Optimizing your website so that search engines find it is a continual process. Consider the situation in two ways.

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Get Out There and Be Known

The internet has virtually changed the way we communicate with friends, coworkers and businesses.  Most companies appreciate the importance of internet and that is why they are using it to connect with clients.  The continued growth in the internet technology has made it possible for companies to do online marketing hence reaching out to more potential customers.  These advertising activities done online are generally referred to as web marketing.  We look at some of the ideas to market your website in order to bring in more clients to your company.

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Get Your Online Network Started

Today’s trend in product and business introduction is the use social media. Many companies and businesses around the world use Facebook to create or improve their network. There are many ways on how to create an active network for your business on Facebook. Others do it in Facebook groups, page or on their profile.

Facebook has features that will suit your needs for establishing an active network.

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Successful Online Visibility

Growing a successful business has never been easy to most people. This is because a business needs a lot of dedication in terms of time, money effort, and strategies. With the current technological advancement, online marketing has become one the best tools you can use to reach out to your clients. However, this is not an obvious thing since you have to use the right strategies in order to ensure that your business has the right online visibility. Online visibility simply refers to the ease at which your customers are capable of finding your business and its product on relevant online locations.

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