Be Creative With Your Marketing Efforts

Whether you run a business with a physical storefront, online store, or a combination of both, you are probably always on the hunt for more customers. Customers are the lifeblood of any business, and even a modest increase in customers can have a significant impact on your bottom line and act a catalyst to take your business to the next level.

No matter the type of business you have everyone must find ways to bring in new customers.  Even if you are a Dallas Home Inspector finding new customers is important to keep your business thriving.

Here are six creative ways to get more customers.

Create Contests
contest winnerThis age old marketing trick is one of the best ways to attract potential customers to your brand and products and also get to give something away.  Whatever the type of business you have, create a fun and exciting contest and invite people to participate in it.  This could be an online or a social media contest.  For a brick-and-mortar store, you could come up with a promotional event that includes a contest at your location.  Become a go-to resource to boost sales offer to solve problems for your customers.  You can offer a free consultation to prospects or you may assess their needs and offer to provide helpful advice depending on their situation.

Don’t forget to visit forums and community-driven question-and-answer sites like and Yahoo Answers to answer questions related to your niche that you are knowledgeable on.

Get Social
get socialKnow all the ins and outs of different social networks, from Facebook to Google+.  Build your fan base on all of them.  Engage your followers, post regular updates and content, run contests.

While at it, get to know your prospects and focus on building meaningful relationships with them.  Show customer appreciation, deliver experiences, and use tactics that make your customers feel valued and appreciated.  By appreciating your customers, not only will they buy more, but they’ll also share their wonderful experience buying from you and thereby recruit new customers for you.

Some of the simple ways to show customer appreciation include:

  • Sending a handwritten thank-you note
  • Giving free stuff
  • Solving customer queries
  • Sharing knowledge and spotlighting them with testimonials.

Try to get them to share their story with other people.  Pinpoint What Makes Your Products Or Service Unique Whatever business you’re in, chances are there are hundreds if not thousands of businesses that are selling the exact same products as you.  And there’s nothing to stop your prospects from going to your competitors.

To increase your customer base, you need to turn prospects plus your competitors’ customers into your own customers by tapping into your unique edge.  So figure out what makes your business unique and too good to ignore, and then make sure your customers know what makes it special too.

Go Directly To Where Your Customers Are

With all the hustle and bustle of our modern world, most people including your potential customers don’t have time to research the majority of products they buy or need.  They simply go to the first online or off-line store they come across or the one they are most familiar with.  Even if you have the best product in the market, they won’t buy from you if they don’t know about its existence as well as its benefits.  That means you need to get your products in front of potential customers to attract them.  Find out how you can go directly to your customers, rather than waiting for them to come to you.  Start by researching your target market.  What places do they frequent? Are they on social media? Are there any niche sites they visit?

Once you understand where they go, you can implement promotional tactics to get them to try your products.  These can include well-thought-out ads on conventional media, social media campaigns, email marketing, online marketing, or word-of-mouth marketing.