Social Media is changing rapidly and as a website owner, it is essential that you keep up with the latest trends if you wish to succeed online in 2019. In the digital marketing landscape, there is always room for improvement; what you been doing the previous year may be completely different this year. According to statista.com, there were 2.62 billion social network users in 2018. The number is expected to increase up to 3 billion in 2021.
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Social media platforms allow businesses to engage their target audience and promote their product and service. If you use the right social media marketing strategies, there is nothing that will stop from becoming a brand. Here are the top 5 Social Media Marketing Tips for 2019.
Tip 1: Make Use of Influencers
Many businesses are already doing this; engaging with big marketing names to support their business until they’re noticed. Influencers are people who have the power to persuade a customer to make a purchase decision. They can be anyone and they can be anywhere. They are influential because they have many followers on social media and the web.
They can be a respected marketing executive on LinkedIn or a popular photographer on Instagram. Every industry has its own influencers – you just have to find them. Influencers promote your brand through their social media profile and their follower will also show interest in your products or services.
Tip 2: Add Chatbots and Facebook Messenger Marketing to Your Social Media Strategy
Facebook messenger is used by millions of Facebook users monthly. Businesses are now using it as a tool for connecting with their future and existing customers. Chatbots are also becoming essential. These mediums will allow you to save time by automating the process of answering questions, providing support, directing customers to the exact products, encouraging sales and personalizing customer service. Adding Chatbots can only prove beneficial if you know your end goal.
Tip 3: Continue Utilizing Video Content
You should still continue utilizing video content in your content marketing strategies. Millions of people recommend watching a video over reading an article. With video content, you can deliver powerful messages in a visually appealing manner. If you want to increase your user, consider uploading an engaging video on your social media pages. The video can be in various forms, such as product review, tutorial, presentation, webinar, interview, Vlogs, testimonial, and animation. Be sure to do a competitor analysis and determine what types of videos are getting more views and then create such videos for your business page.
Tip 4: Live Streaming is Becoming Essential
Live streaming is quickly becoming important in social media marketing. Many brands are turning towards live streaming platforms to engage with customers and followers. Incorporating a live streaming video strategy to your content campaigns enables your audience to interact with your business instantly. In addition, it allows you to showcase your personality in real time, which is vital when it comes to your business.
Tip 5: Personalize As Much As Possible
The best way to succeed is to be real, personal and authentic. Customers love being able to connect and relate to their favorite brands. Recent research by Econsultancy showed that businesses that use personalization get an average of 19 percent uplift in sales. Start creating and maintaining adverts with personalized content via social media and other types of internet marketing.