Creative Marketing Ideas
Marketing is a critical aspect for the survival of a small business. If you want to be successful in marketing, creativity is key. A good marketing campaign strategy should neither be expensive or exaggerated, it should hit the intended audience and have that special “X-factor” that will help win their attention.
If you want your small business to thrive, follow these ideas.
Creative marketing ideas for small business success
- Embrace social media witticisms
Social media is undoubtedly the best way to attract consumers to your business. In order to be successful in producing the best results from a social media, always ensure you have useful products/services that suit your target audience needs and know how best to present them in your updates.
First things first, you can make a great breakthrough using Facebook, and later switch to witty promotional posts. What does this mean? Well, when using Facebook, have a “twitterish” mindset. Short and clear witticisms will always seduce your target audience to become your most loyal customers!
- Make use of Video messages
Today, a big percentage of the world’s population is video-centered. Video messages therefore are an ideal promotional tool that will hardly disappoint as far as marketing and brand recognition is concerned. If for example your target population is aged between 15-30, publish snapchat, Instagram or upload YouTube videos, you will thank yourself later.
- Make Newsletter Emailing a tradition
Sending e-newsletters is a perfect method of announcing new products and presenting special discounts to your customers. Research also indicate that people become loyal to a business or brand that communicates effectively to them in a consistent manner. By emailing newsletters, you are empowering your loyal customers with information hence they tend to get more inclined to your product/services. This is the secret towards business success; communication.
- Make use of eye-catching infographics
Infographics are arguably the most effective way of communicating your promotional message in a concise and shrewd manner. This method will offer you with three main advantages;
*It takes a short time to create them
*They can be shared through multiple media from website pages, to social media promotions to email newsletters.
*They promote your product/services in words and colors which greatly attract audience attention. Interestingly, you can create infographics yourself via multiple graphic design tools available on computers.
- Participate in contests and purpose to win prizes
Getting people to know your business is a two-way phenomenon. You will never win customer loyalty if you do not purpose to win yourself. Participate in competitions and trade fairs regularly. For example, if you produce butter, apply for butter competitions and trade fairs, purpose to win a prize. This may create a household name for your business. Organizing a contest could also work best for you in fronting your brand.
- Give freebies to fastest users
Giveaways have proven to be one of the best traditional way of arousing public interest in small businesses. With the internet age we are in today, you can send your promotional products to people across the continents. They don’t have to be tangible things. For example, you can launch a YouTube channel and give the first few subscribers free membership. Let a few freebies be your business policy, you will find great success in it.
The essence of creative marketing has been less dynamic even with the presence of the internet in the 21st century. What has really changed are the number of options available. To succeed in marketing your small business, combine investment with free marketing. Do not over-rely on the internet, try as many strategies as you can and increase your chances of success. Good luck!
Here is a fun video showing some great marketing techniques used by other compaines. Enjoy. As always if you have ideas to share with us, please contact us today.